The novelty of the British car brand was unveiled at the Monaco Yacht Show on September 29. It was designed by Aston Martin's EVP & Chief Creative Officer Marek Reichman and his design team in partnership with naval architect Mulder Design and the Dutch company Quitessence Yachts. The name of the boat is quite succinct -AM37.
The power boat measures 37 feet - quite miniature. AM37 can go up to 90 km/hour. A spokesperson for the British car manufacturer said its boat will range from $1.6 million to $2.1 million, depending on what version you get.
Aston Martin turned its attention to the nautical sector due to reduced demand for expensive cars. Experts predict success to the company in its new role and, accordingly, a decent revenue from a new source.
The boat is made of carbon fibre composite, with the windscreen made from a single piece of glass wrapped around the front of the craft.
The boat has a capacity of six passengers. The guests of AM37 will love a retractable roof, and the table that can turn into a bed. The craft includes a microwave and coffee machine as well as a lavatory.
The exterior of the novelty was designed following the same “golden ratio” rule that Reichman applies to car design.
Recall that Aston Martin is renowned for the production of cars for James Bond. Today, the company is trying to catch up and stand on a par with luxury brands such as Ferrari and Hermes.
In 2015, Aston Martin's loss reached 128 million pounds. The company's plan is to become again profitable by 2018.
This novelty isn't the most expensive among the Aston Martin's goods. This summer Aston Martin and Red Bull Racing will reveal their ground-breaking hypercar, codenamed AM-RB 001. This car's cost is $3.3 million.
Aston Martin has begun refreshing its entire range of sports cars, with the flagship DB11 unveiled earlier this year at the Geneva Motor Show and beginning production at the group's plant in Gaydon.
The group will unveil a number of new cars over the next five years, and will start producing its first ever SUV – the DBX – in 2018.
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