Positive trends are emerging in the US digital space, creating new opportunities for crypto holders. According to Ripple CEO Brad Garlinghouse, the digital climate in the United States has become much more favorable. With this in mind, Ripple has shifted its business strategy to focus on the US market. After years of legal battles with the US Securities and Exchange Commission (SEC), which accused Ripple of selling unregistered securities, the company was forced to hire most of its employees overseas. However, the situation has now improved.

Currently, 75% of Ripple's open job positions are based in the United States. In addition, the company secured more US-based deals in the last six weeks of 2024 than in the previous six months. Garlinghouse attributed this shift to the so-called "Trump effect." This change occurred after the Republican prepared to take office as president. The Ripple CEO explained that optimism among crypto companies, driven by Trump's promises to support digital assets, played a key role in this trend.

The crypto enthusiast previously praised the billionaire for appointing individuals who are friendly towards cryptocurrencies to his administration. According to Garlinghouse, the new US government’s approach to crypto will be in stark contrast to that of President Joe Biden. Under the Biden administration, crypto companies faced intense regulatory pressure, with many in the industry dissatisfied with the SEC's aggressive approach to digital currency regulation.

Recently, Garlinghouse has spoken positively about Ripple's own cryptocurrency, XRP. In his opinion, XRP is better suited for daily transactions than Bitcoin. In December 2024, he announced that the New York State Department of Financial Services (NYDFS) had approved the launch of the RLUSD stablecoin.